Concept Project

Beauty & Nail Salon

A soft, editorial concept where the primary action is always the same: book an appointment.

Industry: Beauty & Aesthetics
Focus: Bookings, branding, customer trust
Type: Concept project

Inside the concept

Beauty & Nail Salon concept — Transparent price list, grouped by treatment type with duration alongside every price — Transparent price list, grouped by treatment type with duration alongside every price

Beauty & Nail Salon concept — Closing booking section and footer, with gift vouchers, opening hours and contact detail — Closing booking section and footer, with gift vouchers, opening hours and contact detail

The business challenge

Salons lose bookings to friction. Treatment menus are long, pricing is unclear and booking is often buried behind a phone number.

The design solution

The treatment menu is grouped and scannable, with pricing shown inline and a booking action anchored to the viewport on mobile. Brand photography sets the tone without slowing the page.

Included

Features designed in

Grouped treatment menu with inline pricing
Sticky mobile booking bar
Team and studio introduction for personal trust
Aftercare and FAQ section to reduce inbound questions

Why it works

The concept turns a browsing visitor into a booking in as few taps as possible, while still feeling considered and premium.

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